With over 1,4 billion international arrivals, the tourism industry is the largest business area in the world. It contributes 10% of the world's GDP and accounts for 1 in 10 jobs in the world.
We travel to visit and explore foreign cultures, beautiful scenery and unspoilt wildlife. But the number of tourists continues to grow and the negative effects become more evident on and around the destinations. Is the global tourism industry developing in a sustainable way to preserve all the things we want to experience and the places we want to visit? Today, travel is portrayed in the media as something that only causes harm and that we should all be ashamed of our travel and we can’t justify the impact our travels has on the environment. Is media providing accurate data and requisite context? What do we need to think about and how should we act in the packaging of travel? Is sustainability finally starting to become the new normal in tourism? How’s the responsibilities divided between destinations, travel companies and visitors?
Jeppe Klockareson has worked with these issues for almost 15 years and has a background as CEO at Basecamp Explorer Sweden and as Product Manager at STA Travel Nordic. Since 2010, he runs Fair Travel full-time, offering expertise in sustainable tourism development to customers worldwide, through advisory, consulting, lectures, training, project work and sales and marketing support.
Jeppe has been a member of the board of the Swedish Nature and Ecotourism Association since 2014 and acts as the Swedish representative for The Global Sustainable Tourism Council (GSTC). Fair Travel is also GSTC's official training partner in the Nordic region.
Fair Travel believes that responsible tourism not only offers a way for tourism to contribute positively to a more sustainable world, but also a more rewarding and unique travel experience.
- Aika: 16.1.2020 12:30 - 12:50
- Paikka: Inspiration Stage
- Esiintyjät: Jeppe Klockareson